Our process

How we take over and run a PPC account

No mystery and no long lock-in. Here is exactly what happens when you work with the EmergingAds PPC team.

1. Account auditWe go through settings, structure, search terms, tracking and landing pages, and rank every issue by how much money it is costing you.
2. Tracking fixesConversions, values and offline leads set up properly, because bidding on bad data only makes the problem faster.
3. RebuildCampaign structure, keywords, audiences, ads and extensions rebuilt around your best customers and margins.
4. Weekly optimisationSearch terms, bids, budgets and ad tests reviewed every week, with a written log of what changed and why.
5. Monthly reviewCost per acquisition, ROAS and lead quality against target, plus the plan for the next month.

Most accounts see the first structural changes live inside ten working days.